Personal / Entrepreneurial
BeGreener - The End Era of Disposables in F&B Industry
Apr - Oct 2021 | 4 min read
Plastic or Perish? Waste no more, plastics can be good if we use it wisely.
BeGreener is an innovative solution that revolutionizes F&B industry and takeout services through a sustainable circular system. At its core is the "God Kitchen" concept - a centralized hub that manages kitchen operations and reusable NFC-enabled lunchboxes in a closed-loop cycle. Unlike traditional kitchens that generate constant waste, our system enables takeout customers to enjoy convenient meals while eliminating single-use containers. In this article, you will see my motivation to start the project and how I envision a greater future with a broader picture.
Supplementary Documents Available via 📎
📌 What I did?
As the founder of BeGreener, I led a dynamic team in the 1st City Innovation & Technology Grand Challenge in Hong Kong. I drove the project's success through market research, product development & prototyping, and pitch deck design & delivery. Through dedicated market research and comprehensive public surveys over the summer, we refined our product design by August. By September 2021, we successfully launched our first physical prototype, earning recognition as finalists across multiple competitions.
📌 Why I did it?
The COVID-19 pandemic has dramatically accelerated Hong Kong's reliance on food delivery services, precipitating an environmental crisis. Weekly consumption of disposable plastics has surged to 101 million units, while local landfills approach capacity - reaching their worst per-capita disposal rates since 1991.
📌 Why it matters?
Our research reveals two critical barriers: insufficient recycling infrastructure and a fast-paced urban culture that prioritizes convenience. With limited recycling facilities and inadequate sustainability education, Hong Kong lacks the foundation for effective waste management. This mounting crisis demands immediate action to safeguard environmental sustainability for our future generations.
You Might be Wondering…
📌 What is BeGreener?
BeGreener provides reusable lunchbox rental services for takeout customers to enjoy convenient meals without producing wastes. We aim to create behavioral change and eliminate disposables in F&B industry.
📌 What is God Kitchen?
God Kitchen provides a centralized-management kitchen hub for restaurant owners to focus their operation solely on takeaway orders with sustainable closed-loop buisiness model.
From Concept to Culture: Start small, Dream BIG
Concept: Our Initiatives
Our survey into modern dining revealed a critical challenge: Urban professionals face time-consuming food routines that disrupt their daily lives. They struggle with long waits for meals, stressful meal planning, and tedious cleanup afterwards.
To address these challenges, we developed the "Reusable Lunchbox Sharing Service." Users can rent or return smart lunchboxes at convenient hotspots like metro stations, campuses, or even workplaces. These smart-lunchboxes, equipped with NFC and e-ink technology, serve as both nutrient trackers and payment methods.
We understand that changing society takes time, so we decide to start small. Through campus outreach, we aim to educate and inspire the younger generation, fostering lifelong commitment to a greener lifestyle.
BeGreener reusable smart lunchbox is more than just a container.
Culture: Our Vision
Our vision transcends beyond mere service provision - we aim to catalyze a fundamental shift in consumer behavior and industry practices towards sustainability. Through our innovative "God Kitchen" ecosystem, we reimagine the food delivery industry with three core principles:
Circular Economy Pioneer: By transforming the traditional linear consumption model into a closed-loop system, we're demonstrating how sustainable practices can coexist with modern convenience.
Behavioral Change Catalyst: Our smart technology integration and user-friendly system make sustainable choices the default option, gradually shifting public consciousness towards environmental responsibility.
Social Innovation Leader: We're creating a triple-win solution that benefits the environment, provides economic opportunities, and enhances consumer experience.
The concept of "God Kitchen" is inspired by "Ghost Kitchen," which went viral during the pandemic by allowing any kitchen to serve as a takeout restaurant. "God Kitchen" takes this further by creating a central hub where multiple chefs and restaurants can focus solely on their takeaway business. This business model helps owners optimise enterprise resource planning, reduce costs, and minimize waste to meet their ESG goals. This innovative ecosystem ultimately enhances the experience for all parties including dine-in & takeout customers, delivery society and F&B business owners.
Our goal is to demonstrate that environmental consciousness and modern convenience aren't mutually exclusive, but rather complementary forces that can drive positive change in society.
Our God-Kitchen model efficiently recycles and reuses products in a closed-loop system.
My deepest thanks to Ms. Chiao-Yun (Elva) TENG, for being my supportive pillar all along this entrepreneurial adventure. Thank you, for EVERYTHING.
Special thanks to Renee Chang, Yeok Cheah, Eric Lem, Gary Wu, as yours significant contribution to BeGreener.
🏆 ACHIEVEMENTS
📍 RELATED LINKS
You Might be Wondering…
📌 What is BeGreener?
BeGreener provides reusable lunchbox rental services for takeout customers to enjoy convenient meals without producing wastes. We aim to create behavioral change and eliminate disposables in F&B industry.
📌 What is God Kitchen?
God Kitchen provides a centralized-management kitchen hub for restaurant owners to focus their operation solely on takeaway orders with sustainable closed-loop buisiness model.
From Concept to Culture: Start small, Dream BIG
Concept: Our Initiatives
Our survey into modern dining revealed a critical challenge: Urban professionals face time-consuming food routines that disrupt their daily lives. They struggle with long waits for meals, stressful meal planning, and tedious cleanup afterwards.
To address these challenges, we developed the "Reusable Lunchbox Sharing Service." Users can rent or return smart lunchboxes at convenient hotspots like metro stations, campuses, or even workplaces. These smart-lunchboxes, equipped with NFC and e-ink technology, serve as both nutrient trackers and payment methods.
We understand that changing society takes time, so we decide to start small. Through campus outreach, we aim to educate and inspire the younger generation, fostering lifelong commitment to a greener lifestyle.
BeGreener reusable smart lunchbox is more than just a container.
Culture: Our Vision
Our vision transcends beyond mere service provision - we aim to catalyze a fundamental shift in consumer behavior and industry practices towards sustainability. Through our innovative "God Kitchen" ecosystem, we reimagine the food delivery industry with three core principles:
Circular Economy Pioneer: By transforming the traditional linear consumption model into a closed-loop system, we're demonstrating how sustainable practices can coexist with modern convenience.
Behavioral Change Catalyst: Our smart technology integration and user-friendly system make sustainable choices the default option, gradually shifting public consciousness towards environmental responsibility.
Social Innovation Leader: We're creating a triple-win solution that benefits the environment, provides economic opportunities, and enhances consumer experience.
The concept of "God Kitchen" is inspired by "Ghost Kitchen," which went viral during the pandemic by allowing any kitchen to serve as a takeout restaurant. "God Kitchen" takes this further by creating a central hub where multiple chefs and restaurants can focus solely on their takeaway business. This business model helps owners optimise enterprise resource planning, reduce costs, and minimize waste to meet their ESG goals. This innovative ecosystem ultimately enhances the experience for all parties including dine-in & takeout customers, delivery society and F&B business owners.
Our goal is to demonstrate that environmental consciousness and modern convenience aren't mutually exclusive, but rather complementary forces that can drive positive change in society.
Our God-Kitchen model efficiently recycles and reuses products in a closed-loop system.
My deepest thanks to Ms. Chiao-Yun (Elva) TENG, for being my supportive pillar all along this entrepreneurial adventure. Thank you, for EVERYTHING.
Special thanks to Renee Chang, Yeok Cheah, Eric Lem, Gary Wu, as yours significant contribution to BeGreener.
🏆 ACHIEVEMENTS
📍 RELATED LINKS
📌 What I did?
As the founder of BeGreener, I led a dynamic team in the 1st City Innovation & Technology Grand Challenge in Hong Kong. I drove the project's success through market research, product development & prototyping, and pitch deck design & delivery. Through dedicated market research and comprehensive public surveys over the summer, we refined our product design by August. By September 2021, we successfully launched our first physical prototype, earning recognition as finalists across multiple competitions.
📌 Why I did it?
The COVID-19 pandemic has dramatically accelerated Hong Kong's reliance on food delivery services, precipitating an environmental crisis. Weekly consumption of disposable plastics has surged to 101 million units, while local landfills approach capacity - reaching their worst per-capita disposal rates since 1991.
📌 Why it matters?
Our research reveals two critical barriers: insufficient recycling infrastructure and a fast-paced urban culture that prioritizes convenience. With limited recycling facilities and inadequate sustainability education, Hong Kong lacks the foundation for effective waste management. This mounting crisis demands immediate action to safeguard environmental sustainability for our future generations.
Personal / Entrepreneurial
BeGreener - The End Era of Disposables in F&B Industry
Apr - Oct 2021 | 4 min read
Plastic or Perish? Waste no more, plastics can be good if we use it wisely.
BeGreener is an innovative solution that revolutionizes F&B industry and takeout services through a sustainable circular system. At its core is the "God Kitchen" concept - a centralized hub that manages kitchen operations and reusable NFC-enabled lunchboxes in a closed-loop cycle. Unlike traditional kitchens that generate constant waste, our system enables takeout customers to enjoy convenient meals while eliminating single-use containers. In this article, you will see my motivation to start the project and how I envision a greater future with a broader picture.
Supplements Available via 📎
Personal / Entrepreneurial
BeGreener - The End Era of Disposables in F&B Industry
Apr - Oct 2021 | 4 min read
Plastic or Perish? Waste no more, plastics can be good if we use it wisely.
BeGreener is an innovative solution that revolutionizes F&B industry and takeout services through a sustainable circular system. At its core is the "God Kitchen" concept - a centralized hub that manages kitchen operations and reusable NFC-enabled lunchboxes in a closed-loop cycle. Unlike traditional kitchens that generate constant waste, our system enables takeout customers to enjoy convenient meals while eliminating single-use containers. In this article, you will see my motivation to start the project and how I envision a greater future with a broader picture.
Supplements Available via 📎
📌 What I did?
As the founder of BeGreener, I led a dynamic team in the 1st City Innovation & Technology Grand Challenge in Hong Kong. I drove the project's success through market research, product development & prototyping, and pitch deck design & delivery. Through dedicated market research and comprehensive public surveys over the summer, we refined our product design by August. By September 2021, we successfully launched our first physical prototype, earning recognition as finalists across multiple competitions.
📌 Why I did it?
The COVID-19 pandemic has dramatically accelerated Hong Kong's reliance on food delivery services, precipitating an environmental crisis. Weekly consumption of disposable plastics has surged to 101 million units, while local landfills approach capacity - reaching their worst per-capita disposal rates since 1991.
📌 Why it matters?
Our research reveals two critical barriers: insufficient recycling infrastructure and a fast-paced urban culture that prioritizes convenience. With limited recycling facilities and inadequate sustainability education, Hong Kong lacks the foundation for effective waste management. This mounting crisis demands immediate action to safeguard environmental sustainability for our future generations.
You Might be Wondering…
📌 What is BeGreener?
BeGreener provides reusable lunchbox rental services for takeout customers to enjoy convenient meals without producing wastes. We aim to create behavioral change and eliminate disposables in F&B industry.
📌 What is God Kitchen?
God Kitchen provides a centralized-management kitchen hub for restaurant owners to focus their operation solely on takeaway orders with sustainable closed-loop buisiness model.
From Concept to Culture: Start small, Dream BIG
Concept: Our Initiatives
Our survey into modern dining revealed a critical challenge: Urban professionals face time-consuming food routines that disrupt their daily lives. They struggle with long waits for meals, stressful meal planning, and tedious cleanup afterwards.
To address these challenges, we developed the "Reusable Lunchbox Sharing Service." Users can rent or return smart lunchboxes at convenient hotspots like metro stations, campuses, or even workplaces. These smart-lunchboxes, equipped with NFC and e-ink technology, serve as both nutrient trackers and payment methods.
We understand that changing society takes time, so we decide to start small. Through campus outreach, we aim to educate and inspire the younger generation, fostering lifelong commitment to a greener lifestyle.
BeGreener reusable smart lunchbox is more than just a container.
Culture: Our Vision
Our vision transcends beyond mere service provision - we aim to catalyze a fundamental shift in consumer behavior and industry practices towards sustainability. Through our innovative "God Kitchen" ecosystem, we reimagine the food delivery industry with three core principles:
Circular Economy Pioneer: By transforming the traditional linear consumption model into a closed-loop system, we're demonstrating how sustainable practices can coexist with modern convenience.
Behavioral Change Catalyst: Our smart technology integration and user-friendly system make sustainable choices the default option, gradually shifting public consciousness towards environmental responsibility.
Social Innovation Leader: We're creating a triple-win solution that benefits the environment, provides economic opportunities, and enhances consumer experience.
The concept of "God Kitchen" is inspired by "Ghost Kitchen," which went viral during the pandemic by allowing any kitchen to serve as a takeout restaurant. "God Kitchen" takes this further by creating a central hub where multiple chefs and restaurants can focus solely on their takeaway business. This business model helps owners optimise enterprise resource planning, reduce costs, and minimize waste to meet their ESG goals. This innovative ecosystem ultimately enhances the experience for all parties including dine-in & takeout customers, delivery society and F&B business owners.
Our goal is to demonstrate that environmental consciousness and modern convenience aren't mutually exclusive, but rather complementary forces that can drive positive change in society.
Our God-Kitchen model efficiently recycles and reuses products in a closed-loop system.
My deepest thanks to Ms. Chiao-Yun (Elva) TENG, for being my supportive pillar all along this entrepreneurial adventure. Thank you, for EVERYTHING.
Special thanks to Renee Chang, Yeok Cheah, Eric Lem, Gary Wu, as yours significant contribution to BeGreener.
🏆 ACHIEVEMENTS
📍 RELATED LINKS
Personal / Entrepreneurial
BeGreener - The End Era of Disposables in F&B Industry
Apr - Oct 2021 | 4 min read
Plastic or Perish? Waste no more, plastics can be good if we use it wisely.
BeGreener is an innovative solution that revolutionizes F&B industry and takeout services through a sustainable circular system. At its core is the "God Kitchen" concept - a centralized hub that manages kitchen operations and reusable NFC-enabled lunchboxes in a closed-loop cycle. Unlike traditional kitchens that generate constant waste, our system enables takeout customers to enjoy convenient meals while eliminating single-use containers. In this article, you will see my motivation to start the project and how I envision a greater future with a broader picture.
Supplementary Documents Available via 📎
📌 What I did?
As the founder of BeGreener, I led a dynamic team in the 1st City Innovation & Technology Grand Challenge in Hong Kong. I drove the project's success through market research, product development & prototyping, and pitch deck design & delivery. Through dedicated market research and comprehensive public surveys over the summer, we refined our product design by August. By September 2021, we successfully launched our first physical prototype, earning recognition as finalists across multiple competitions.
📌 Why I did it?
The COVID-19 pandemic has dramatically accelerated Hong Kong's reliance on food delivery services, precipitating an environmental crisis. Weekly consumption of disposable plastics has surged to 101 million units, while local landfills approach capacity - reaching their worst per-capita disposal rates since 1991.
📌 Why it matters?
Our research reveals two critical barriers: insufficient recycling infrastructure and a fast-paced urban culture that prioritizes convenience. With limited recycling facilities and inadequate sustainability education, Hong Kong lacks the foundation for effective waste management. This mounting crisis demands immediate action to safeguard environmental sustainability for our future generations.
You Might be Wondering…
📌 What is BeGreener?
BeGreener provides reusable lunchbox rental services for takeout customers to enjoy convenient meals without producing wastes. We aim to create behavioral change and eliminate disposables in F&B industry.
📌 What is God Kitchen?
God Kitchen provides a centralized-management kitchen hub for restaurant owners to focus their operation solely on takeaway orders with sustainable closed-loop buisiness model.
From Concept to Culture: Start small, Dream BIG
Concept: Our Initiatives
Our survey into modern dining revealed a critical challenge: Urban professionals face time-consuming food routines that disrupt their daily lives. They struggle with long waits for meals, stressful meal planning, and tedious cleanup afterwards.
To address these challenges, we developed the "Reusable Lunchbox Sharing Service." Users can rent or return smart lunchboxes at convenient hotspots like metro stations, campuses, or even workplaces. These smart-lunchboxes, equipped with NFC and e-ink technology, serve as both nutrient trackers and payment methods.
We understand that changing society takes time, so we decide to start small. Through campus outreach, we aim to educate and inspire the younger generation, fostering lifelong commitment to a greener lifestyle.
BeGreener reusable smart lunchbox is more than just a container.
Culture: Our Vision
Our vision transcends beyond mere service provision - we aim to catalyze a fundamental shift in consumer behavior and industry practices towards sustainability. Through our innovative "God Kitchen" ecosystem, we reimagine the food delivery industry with three core principles:
Circular Economy Pioneer: By transforming the traditional linear consumption model into a closed-loop system, we're demonstrating how sustainable practices can coexist with modern convenience.
Behavioral Change Catalyst: Our smart technology integration and user-friendly system make sustainable choices the default option, gradually shifting public consciousness towards environmental responsibility.
Social Innovation Leader: We're creating a triple-win solution that benefits the environment, provides economic opportunities, and enhances consumer experience.
The concept of "God Kitchen" is inspired by "Ghost Kitchen," which went viral during the pandemic by allowing any kitchen to serve as a takeout restaurant. "God Kitchen" takes this further by creating a central hub where multiple chefs and restaurants can focus solely on their takeaway business. This business model helps owners optimise enterprise resource planning, reduce costs, and minimize waste to meet their ESG goals. This innovative ecosystem ultimately enhances the experience for all parties including dine-in & takeout customers, delivery society and F&B business owners.
Our goal is to demonstrate that environmental consciousness and modern convenience aren't mutually exclusive, but rather complementary forces that can drive positive change in society.
Our God-Kitchen model efficiently recycles and reuses products in a closed-loop system.
My deepest thanks to Ms. Chiao-Yun (Elva) TENG, for being my supportive pillar all along this entrepreneurial adventure. Thank you, for EVERYTHING.
Special thanks to Renee Chang, Yeok Cheah, Eric Lem, Gary Wu, as yours significant contribution to BeGreener.